Expertise

Cultivating user empathy through impactful research, and building satisfying products through user-centered design. Expertise includes:

• Generative research: observe how people behave, uncover the ‘why’ behind their actions, and identify product opportunities.

• Evaluative research: measure usability and identify points of friction within digital experiences.

• End-to-end experience design: solve real user problems through project discovery, feature definition, wireframes, user flows, and prototypes.

Experience

Peapod Digital Labs

User Experience Researcher & Designer [April 2020 - present]
I lead the strategic direction and execution of all qualitative research initiatives for two banner teams: the Mobile App team and the Rewards & Loyalty team. I work in partnership with Product Managers and Designers to consistently demonstrate how UX Research can unlock the knowledge needed to develop successful features that meet both business and user needs. Notable contributions include:

• 4-week diary study which produced 2 core user journey maps

• Moderated 50+ interviews, contextual inquiries, usability tests, and concept tests

• Trained our internal team of 15 UX designers to run their own unmoderated usability testing independently

Arrive (formerly ParkWhiz)

User Experience Researcher & Designer [Oct '18 - present]

As both a designer and researcher, I have contributed to all major redesigns and new feature releases across Arrive’s web and native mobile app platforms during my tenure. I work closely with Product Managers, Engineers, Data Analysts, and other UX Designers through every step of the product development process. I often lead exploratory research and work directly with Product Managers on strategic goal setting and feature definition. Highlights include:

• Leading multidisciplinary design workshops to involve stakeholders in the design thinking process.

• Educating stakeholders about UX research and design principles.

• Interviewing over 150 users.

• Moderating 100+ usability test sessions (remote and in-person).

Education

Bachelor of Liberal Arts and Sciences, Psychology

University of Illinois at Urbana-Champaign, May 2013

UX Skills

Research

• Card Sorting

• Diary Studies

• Field Studies

• Interviews

• Journey Maps

• Personas

• Recruiting & Scheduling Surveys

• Tree Testing

• Usability Testing

Design

• Competitive Evaluation

• Design Thinking Workshops

• Heuristic Evaluation

• Interaction Design

• Low and High Fidelity Prototyping

• Responsive Design

• Wireframing

Tools

Design

Figma, InVision, Marvel, Sketch, Zeplin

Research

Dscout, Indeemo, UserInterviews, UserZoom, Validately

Product Development

Jira, Confluence